Who is a farmer? A person whose main task and mission is to grow delicious and quality vegetables and fruits. In fact, a farmer should deal with many more things. In order to sell the products at a profit, a farmer has to do a hard work, and making a sale on time often require even more effort than planting, growing and harvesting the crop together.
Why is it so hard to market the crop, even though it is the most qualified and certified? Paradoxically, most of the producers have no direct access to the retail market and supermarkets. Large retail chains work mainly with large producers, which have their own resources for proper storage and transport of the grown products. Supermarkets would prefer to procure products of large agricultural holdings and corporations, which package the products in a good-looking wrapping and these products can be stored for a long time, even though they use chemical fertilizers, preserving agents and GMO-seeds.
In order to market their products, small farmers have to be content with the service of middlemen who purchase their products at deliberately knock-down prices in order to sell it at farmers' and wholesale markets with a 2-3 fold increase. The producers themselves rarely can afford hiring carriers, sellers or renting storage facilities for independent product sale. In this case, there is not much benefit to expect.
As a result, the losses of harvest until spring reach 30-40% and more. To reduce losses, small farmers join cooperatives that also has many problems in organization and management.
The internet gives good opportunity to find customers: many successful farmers have their own online product shops with the option of delivery. However, not all manufacturers have time or possibility to apply to the web-designers and developers, or contract logistic companies and banks. The best solution is to sign up a unique platform of 1000Ecofarms where you can create your own shop freely. A little later, after the implementation of blockchain tool of FoodCoin Ecosystem together with all instruments and smart contract library, product marketing will be even simpler.
On the other hand, a particular online farmer shop rarely has a variety of products, which you can find on 1000Ecofarms, so there are certainly more buyers.
More than 4000 users around the world have already been registered in 1000Ecofarms. Check out if you are among them too! 1000Ecofarms is the first, self-consistent and independent project, but yet not the only one.