Lack of trust and the constant need to maintain trust is one of the main challenges for modern business relations. How much does trust cost? Is it normal that trust is bought and sold? Business partner relationships, company-to-consumer relationships, and relationships within the company are all built on trust. We must make this trust invulnerable and sustainable.
Swiss media portal punkt4.info
asked the CEO of FCE Group AG Gregory Arzumanian to talk about the value of trust in the realities of the modern market.
This is his second opinion published on the website: last time Gregory talked about how to act in a current crisis and what way out to choose
This time it was about what trust in business should be. Gregory offers the solution that changes the game. We publish the English-language version of the article below:
How much does your "trust" cost?
Perhaps you think this is a rhetorical question or you are so naive and believe that your trust is impossible to buy. I would like to believe in it, but...
We live in a world where our trust is a commodity. What is the price, who and how sets it?
The price depends on demand. In other words, how much "your trust-buyers" are interested in you? And it doesn’t matter whether it is a fashionable fragrance, organic products or a voice for a politician.
The “buyers” of your trust turn to numerous consulting agencies, which, based on research in neuromarketing, behavioral psychology, social analysis and many other factors, determine the cost, and then with the help of SEO optimization, influencers and advertising, they display websites, pictures, and sometimes final ideas so that you think that this is exactly what you were looking for.
But I am sure that in general, this is not what we all were looking for. By turning trust into a commodity, we've lost the most important thing - Trust The current crisis, it is perfectly demonstrated. And it is already obvious that not only trust but also all the beautiful appeals and slogans about equality, fraternity and compassion, which are so many in all kinds of media, are also a commodity that someone is trying to sell to us. Why do I think so? Because I do not have Trust in them!
Do you ask what to do? The answer is simple: It is high time to return to true values.
I do not want my trust to be bought rather be earned. Also, like I do not want to buy friends, customers, or partners.
Something that has a price can always be bought for a higher price. What's earned through honest work is yours by right. And that cannot be taken away.
Agree, it sounds a bit idealistic. But I am deeply convinced that contemporary digital technologies allow us to create a system with a real value of Trust. We contributed to this and launched the FCE Platform
. This is a global ecosystem built on the principles digital transparency based on blockchain and IoT. Participants are any companies, enterprises and social institutions that share the principles of transparency, trust, and cooperation.
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