Do you always read the information about the ingredients on the product packages? Which criteria do you follow when you buy food? Strict statistics gives the answer. The experts have surveyed the natural food demand among different generations. The results show that conventional supermarket food sales are decreasing while the products claimed as natural, clean and free from artificial admixtures are the more successful.
These trends are becoming more mainstream: results of the survey show that 93% of US families prefer buying eco-labelled products in supermarkets, 70% - in big marts, and 33% in wholesale stores. 50% of the shopping trips include purchasing natural products. Don't let the common numbers confuse you: not all families always visit the same shopping places.
Consumers born after 1965 prefer buying products labeled as ‘Organic’, ‘Non-GMO’ and ‘Free from added hormones’. On the other hand, older generation consumers pay less attention to such labels.
Consumers are more and more keen in the eco-production concept. As a consequence, the food producers seek to exclude artificial sweeteners, colorants and flavoring agents, and especially such products as high-fructose corn syrup, gluten and trans fats.
Kraft Heinz reconsidered the recipe of their famous Oscar Meyer hot dogs, adding only clean products in it. Two years before, Campbell Soup also claimed to exclude almost al