ArticlesHow brands are fighting counterfeit cosmetics with blockchain
The connection between the beauty industry and blockchain is still in its infancy, but due to the pressing need for more transparency in the industry, it'll evolve to serve a broader purpose in the coming years.
Supply chains are going through a severe crisis. The beauty industry has been hit by a horrendous increase in counterfeiting. Counterfeiting has damaged the reputation and profits of brands and the health of consumers

Supply difficulties have led to an increase in the production of counterfeit cosmetics. Taking advantage of the cosmetics industry's difficulties, counterfeiters flooded the market with their products – cheap cosmetics and perfumes that at first glance are indistinguishable from the original. Another reason for the increase in counterfeit products, besides delivery problems, is the shift of sales to the Internet and the growth of marketplaces that don't keep a close eye on products.

Skin care is a leading category, accounting for 36% of the global market, and considered one of the most lucrative avenues for attackers.

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