business development

ArticlesThe Tech Bubble Effects: How hype hides the real value of technology
Some tech trends burst into contemporary business and everyday life but fail to live up to people’s hype-inflated expectations. They expect the new technology to change the way things work, but they’re often disappointed.
Overhype generates an unreasonable amount of attention on early-stage technology from investors and media. Studies show that hype around technology shifts investors' focus away from actual business indicators to brand and technology awareness. Unfortunately, this is how tech bubbles pop up – and burst.

While many developments show genuine promise of forming the backbone of new, fast-growing industries, hype typically forces companies to rush and waste their resources and reputations. Some overhyped technologies still need massive testing and a well-established ethical and legal framework to overcome to land on solid ground.
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