Cryptocurrency use in companies often arises from the initiative of executives and owners who believe in new technologies and in a future fair financial system. Tesla, MicroStrategy, Square, The Motley Fool, Hong Kong tech giant Meitu, and other companies have already invested in Bitcoin. Companies are also using cryptocurrencies for their businesses and accepting cryptocurrencies as payment for goods and services.
The purchases and use of cryptocurrencies by large companies usually appear in news stories describing the growth of the crypto market. These stories are great vehicles for self-promotion. This kind of news typically generates lots of comments and discussions on social media, which is good for any company. But in addition to attracting attention, the use of cryptocurrency expands the financial capacity of crypto adopters.